Innovative Ideas

Because sometimes the strangest ideas work best

Not every great idea starts in a strategy deck. Some begin as a scribble, a story, or a spark that makes people stop and think. This is where I explore those ideas — the unusual, the bold, and the ones that challenge how we’ve always done security awareness.

Blue Sky Thinking is about testing new ways to reach people. It’s where we mix creativity, behavioural science, and storytelling to find what actually connects. Whether it’s turning phishing training into a game, building an interactive experience, or reimagining how culture is measured, this is where imagination meets impact.

What this includes

• Concept design – Early-stage ideas, creative experiments, and “what if” sessions that challenge assumptions.

• Prototype projects – Campaigns, games, and experiences that test new ways of learning and engaging.

• Behavioural experiments – Simple trials to explore what messages and methods really change habits.

• Creative partnerships – Collaborating with designers, writers, and behavioural scientists to push awareness further.

• Culture innovation – Finding new, practical ways to measure and grow security culture beyond surveys and slides.

This work doesn’t always start with a clear brief — and that’s the point. It’s about freedom to explore, to play, and to rethink what security awareness could be if we stopped doing things “the usual way.”

From workshop ideas and campaign prototypes to completely new engagement models, this is where I help teams think bigger, test faster, and make creativity part of their security strategy.

If you’re ready to experiment, explore, or just see what happens when we think differently, let’s talk.